Recommended Reading: Made to Stick
Great if you’re thinking about a start-up and even better if you’re already leading one. Made to Stick by Chip and Dan Heath is one of the most actionable books I’ve ever read.
It’s as if Malcolm Gladwell and research papers had a baby: fun and provactive but full of information that actually helps you do stuff better.
Read more about the book — and then buy a copy today for you and everyone on your team.