Fantastic Resource for New Fundraisers
I think a new website GiveSmart.org, created by The Bridgespand Group, is such a great resource it’s worth its own blog post. But I don’t think that because of its intended purpose:
GiveSmart.org is designed to help philanthropists make better decisions and get better results from their giving. This website is part of Bridgespan’s Give Smart philanthropy initiative, which also includes the book Give Smart: Philanthropy that Gets Results by Thomas J. Tierney and Joel L. Fleishman (Public Affairs, 2011).
Instead, I think it’s a fantastic resource for new founders to learn about philanthropists — how they think, what motivates them, etc. Fundraising is one of the toughest areas to efficiently improve because opportunities to learn directly from philanthropists are limited. Yet, it’s one of the areas in most need of efficient improvement because prospect meetings are high-stakes for new organizations.
The GiveSmart.org video library with dozens of interviews gives an inside perspective among philanthropists. And better understanding motivations, priorities, etc. is key to raising money.